ARM // BRAND CAMPAIGN

Arm awarded Sparkcell with the development of its first brand campaign. The primary goal of the campaign was to position Arm as a recognizable industry leader with a clear and compelling vision.

Key Results
  • A visionary brand platform
  • An integrated multi-national campaign
  • Broadcast-quality video spots and supporting assets (banners, web experience other essentials.)

Arm is the world’s leading semiconductor IP company. More than 125 billion Arm-based chips have shipped to-date in products ranging from smartphones to supercomputers.

Despite this, Arm was a relatively unknown brand at the time. Our goal was to create a brand campaign — Arm’s first as a company — that repositioned Arm from an ingredient brand to a vocal industry leader with a compelling vision.

We developed a creative brand campaign called “Creating Better Possibilities.” The campaign highlighted the role Arm technology plays in enabling future technologies that will positively impact humankind. Promoted in two primary markets — U.S. and U.K. — the program reached senior decision makers as well as mainstream technology enthusiasts.

OTHER WORK

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PLEX // HOLIDAY CAMPAIGN

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