Arm is the world’s leading semiconductor IP company. More than 125 billion Arm-based chips have shipped to-date in products ranging from smartphones to supercomputers.
Despite this, Arm was a relatively unknown brand at the time. Our goal was to create a brand campaign — Arm’s first as a company — that repositioned Arm from an ingredient brand to a vocal industry leader with a compelling vision.
We developed a creative brand campaign called “Creating Better Possibilities.” The campaign highlighted the role Arm technology plays in enabling future technologies that will positively impact humankind. Promoted in two primary markets — U.S. and U.K. — the program reached senior decision makers as well as mainstream technology enthusiasts.