Intel wanted to build an influencer program that would drive meaningful, attributable sales. However, as a component manufacturer, the majority of their sales comes through partners, a fact that poses significant challenges for attribution marketing.
Our team designed a program that allowed Intel to plug into the myriad of various partner influencer and affiliate programs. The hub of the program was an online influencer platform that educated influencers on Intel messaging and product and drove their participation through a gamified incentive program.
Most importantly, the platform allowed participating influencers to upload affiliate sales reports, giving Intel a clear view into the sales impact of the program.