Using our Sparkcell Connect methodology, we designed a six month-long influencer campaign that targeted customers displaying strong purchase consideration and intent behaviors. With a SWAT team of ten of YouTube’s top technology creators, we published a series of high-quality content that introduced those customers to Nokia Steel HR in creative ways and drove them to purchase.
In total, thirty-six search optimized influencer videos were published. The average watch time/view was an astounding 4 minutes, and customers consumed more than 1 million minutes of branded video content by the program’s end. More importantly, we saw a strong and direct correlation between video views and direct sales on Nokia.com.