NOKIA // INFLUENCER MARKETING

Nokia commissioned Sparkcell to build an influencer program for Nokia Steel HR, its new fitness tracker. The goal was to create high quality third party content, reach prospective customers and help drive sales.

Key Results
  • 36 videos from top-tier YouTube creators
  • 4 minutes of average watch time/view
  • More than 1 million minutes of branded video content watched
  • Strong and direct correlation between video views and sales

Using our Sparkcell Connect methodology, we designed a six month-long influencer campaign that targeted customers displaying strong purchase consideration and intent behaviors. With a SWAT team of ten of YouTube’s top technology creators, we published a series of high-quality content that introduced those customers to Nokia Steel HR in creative ways and drove them to purchase.

In total, thirty-six search optimized influencer videos were published. The average watch time/view was an astounding 4 minutes, and customers consumed more than 1 million minutes of branded video content by the program’s end. More importantly, we saw a strong and direct correlation between video views and direct sales on Nokia.com.

OTHER WORK

PLEX // HOLIDAY CAMPAIGN

GETTING NOTICED DURING THE BUSIEST TIME OF THE YEAR

Norton // Influencer Marketing

How Influencer Marketing Impacted Sales For Norton Core