Using our Sparkcell Connect methodology, we designed a three-month-long influencer campaign that targeted customers displaying strong purchase consideration and intent behaviors.
With a SWAT team of some of YouTube’s top technology creators, we published a stream of high-quality content that introduced new customers to Norton Core in a credible way and drove them to purchase.
In total, seventeen search-optimized influencer videos were published. The average watch time/view was an astounding 3.9 minutes, and customers consumed more than 403,000 minutes of branded video content by the program’s end. More importantly, we saw a strong and direct correlation between video views and sales, setting a new standard for influencer marketing.