Norton // Influencer Marketing

Norton brought Sparkcell on-board to build an influencer program for its new Norton Core router. The goal was to reach prospective customers, build credibility for Norton and help drive sales.

Key Results
  • 17 videos from top-tier YouTube creators
  • 3.9 minutes of average watch time/view
  • More than 403,000 minutes of branded video content watched
  • Strong and direct correlation between video views and sales

Using our Sparkcell Connect methodology, we designed a three-month-long influencer campaign that targeted customers displaying strong purchase consideration and intent behaviors.

With a SWAT team of some of YouTube’s top technology creators, we published a stream of high-quality content that introduced new customers to Norton Core in a credible way and drove them to purchase.

In total, seventeen search-optimized influencer videos were published. The average watch time/view was an astounding 3.9 minutes, and customers consumed more than 403,000 minutes of branded video content by the program’s end. More importantly, we saw a strong and direct correlation between video views and sales, setting a new standard for influencer marketing.

OTHER WORK

ARM // BRAND CAMPAIGN

STAKING A LEADERSHIP POSITION THROUGH A CREATIVE BRAND CAMPAIGN

PLEX // HOLIDAY CAMPAIGN

GETTING NOTICED DURING THE BUSIEST TIME OF THE YEAR