- A distinct and brand voice built around its premium offerings
- Coverage from top-tier wine editors
- Advertising that reached key wine buyer segments
- More than 200 pieces of compelling content
NZ Wine Navigator wanted to introduce its premium New Zealand wines to U.S. customers. To help NZ Wine Navigator stand out in a crowded marketplace full of domestic competitors, we developed an integrated marketing program.
Focusing on earned and owned strategies, we helped NZ Wine Navigator develop its brand voice in the U.S., create messaging about its premium wines and factor prominently into wine coverage and community discussion.
We supported these activities with a highly target media campaign that we continually optimized to drive conversion. We also optimized their retail site through an expert audit of its design, messaging and CTAs.