- An integrated global launch program in 6 international markets
- 23 million organic and paid impressions
- More 200 pieces of social media optimized pieces of content
- A template for regional launches
Primarily targeting emerging markets, Obi faced a significant challenge of making its message of quality and luxury design resonate in a crowded field where price and feature set are the main purchase considerations.
Relying on beautiful imagery, strong use-case storytelling and clear, direct language, Sparkcell created a global social media campaign that engaged customers from more than six international markets. Leveraging best practices from the global launch, our team also created a “launch in a box” template for regional teams to use as the brand upped in-region marketing programs.