To engage and reward customers during the holiday period, our team created a campaign called #GetYourHeadOuttaYourApp. The campaign concept, inspired by Plex’s generous corporate culture, encouraged participants to devote more time and effort to helping others.
The multifaceted campaign included a community-driven charitable giving program, a twelve day social media giveaway and a new and easy way to gift Plex subscriptions to friends and family.
An interactive landing page supported the program, along with a robust social media content program and email outreach. The program has since become a holiday tradition for Plex.