Tely took on the daunting challenge of disrupting the enterprise video conferencing space. To stand out from the competition, Tely needed an aggressive marketing strategy.
The program started with an official launch, largely driven by PR and owned media. To generate media buzz and attract eyeballs to owned channels, we attached the brand to trending topics in the space like “huddle spaces” (small collaboration rooms in enterprise offices), employee productivity trends and the need for more cost-effective solutions.
From there we developed an always-on content strategy that made the brand a constant participant in industry discussions. With limited media spend, we focused on wrapping key messages in compelling content, like white papers, blogs, short videos and infographics. All of our content drove into various lead capture funnels that helped drive sales.