TELY // INTEGRATED MARKETING

Tely partnered with Sparkcell to design a marketing program that would help the startup gain a voice in the growing enterprise video conferencing space.

Key Results
  • A distinct and meaningful brand voice and identify
  • Coverage in top-tier business and vertical publications
  • Advertising that reached key decision makers
  • More than 300 pieces of compelling content (infographics, video, blogs, social posts etc.)
Tely-cloud-video-conferencing
Simple to use, simple to connec, simple to manage - Facebook Ad
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Tely took on the daunting challenge of disrupting the enterprise video conferencing space. To stand out from the competition, Tely needed an aggressive marketing strategy.

The program started with an official launch, largely driven by PR and owned media. To generate media buzz and attract eyeballs to owned channels, we attached the brand to trending topics in the space like “huddle spaces” (small collaboration rooms in enterprise offices), employee productivity trends and the need for more cost-effective solutions.

From there we developed an always-on content strategy that made the brand a constant participant in industry discussions. With limited media spend, we focused on wrapping key messages in compelling content, like white papers, blogs, short videos and infographics. All of our content drove into various lead capture funnels that helped drive sales.

OTHER WORK

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STAKING A LEADERSHIP POSITION THROUGH A CREATIVE BRAND CAMPAIGN

Norton // Influencer Marketing

How Influencer Marketing Impacted Sales For Norton Core